About Our Team

Home of the "No Regrets Guarantee"


We’ve been in business since 1973. There is a reason for our longevity.

At Factory Flooring & Design, we focus on the needs of our customers. We want to be your trusted partner for all your flooring needs, and when it comes time for a home remodel.

Value. Trust. Experience. Client satisfaction. More than words, these are the core values that are part of our DNA.

Our business began with flooring—all aspects of it. Hardwood, vinyl, laminate, tile and carpeting. Our business has grown to now include complete home remodeling services. We understand the remodeling process can be a stressful time. We are here to make it easier and take the guesswork (and stress) out of your home remodeling and design decisions.

We provide a huge selection of flooring products, and our Trusted Advisors can perform a design audit, and provide the best recommendations based on your lifestyle and budget.

Centrally located in Sanford, North Carolina, our showroom is where our client relationships happen. Stop and learn more about our “No Regrets Guarantee” and our lifetime installation warranty on all products we sell.




Jimmy Williams, Owner

Born and raised in North Carolina, Jimmy has owned Factory Flooring and Design since 1995. Prior to that he owned Cary Carpet & Design Center, Cary, NC. Jimmy’s breadth of knowledge spans all areas of construction and flooring, including custom carpet/area rug design and assembly. His unwavering commitment to customer service and helping clients create the home of their dreams is a rare quality in the home remodeling industry.

Fun Facts about Jimmy

Growing up on a farm in the Tar Heel state, Jimmy is a deep reservoir of information surrounding agriculture, organic farming practices and nutrition. Over the years, Jimmy has written about food and the connection to health, and freely shares his knowledge with our clients, and in our newsletter.

Jimmy Williams